What We Do / Services
Travelers Marketing creates innovative marketing partnerships by matching public sector assets with corporate marketing goals.
We connect brands with consumers in new and compelling ways.
Creation
We create positive, distinctive, and measurable brand experiences using public sector media assets.
Evaluation
We calculate impressions, revenue, impact, consumer engagement, and market comps to ensure benefit for all stakeholders.
Collaboration
We forge public/private partnerships to advance the business objectives of both parties.
Administration
We actively manage every program, from sponsorship reports to social media listening, to meet our clients’ return on brand investment.
Non-Tax, Non-Toll Revenue
Our programs have generated over $120 million (and counting) for our public sector partners.
Turn-Key Services
We are with our public sector partners every step of the way—from the evaluation and sale of media assets to billing, collection, production, installation, and marketing maintenance.
Industry Recognition
We implement award-winning programs whose benefits are recognized by our state partners, the USDOT and Federal Highway Administration, the Roadway Safety Foundation, the National Governors Association, and many others.
Focus on Safety
Our programs advance road safety by supporting efforts to reduce incidents and distracted driving.
Program Development
We collaborate with our private sector clients to gain a deep understanding of their brand DNA. We then design our programs to meet their specific marketing objectives.
Integrated Marketing
We cross marketing disciplines and platforms, including advertising, sponsorship, promotion, and public and government relations, to create instant and continuing brand exposure and brand experiences at all levels.
Targeted Audience
We connect client brands to consumers with high-impact marketing opportunities in top DMAs, available for local, regional, or national buys.
Analytics
We work with private sector clients to measure the effectiveness of our marketing platforms so that they can quantify their return on investment.
