Creating new ways to drive your message.

VDOT Rest Area Safe Phone Zone Sponsorship

Safe Phone Zone Sponsorship Offers a Partial Solution to Distracted Driving

The Parent's Supervised Driving Program

Maine Adds The Parent's Supervised Driving Program

Safety Service Patrol Sponsorship

Have You Thanked Your Patrol Driver?

Toll Plaza Advertising

Toll Plaza Advertising Opportunities Currently Available

Service Plaza Advertising

Get Noticed with our Over-the-Road Backlit Wallscapes

turning windshields into windows of opportunity.


Travelers Marketing forges innovative out-of-home marketing programs from public sector assets and private sector goals. Our Parent Supervised Driving Program, Safety Service Patrol and Rest Area Safe Phone Zone Sponsorships shine more than just headlights on sponsors – they promote goodwill, enhance branding and improve driver safety. We also turn roadways, toll plazas, bridges, and service plazas into unique advertising opportunities that grab motorists’ attention while generating new revenue for state agencies.


powerful advertising — new state revenue — increased safety — travelers marketing takes you there.

“With the Safety Patrol Sponsorship-Partnership, Travelers Marketing identified a highly effective transportation program with untapped sponsorship value and forged partnerships with companies whose business interests and corporate missions aligned with the program’s safety objectives.”

- Greg Cohen, Executive Director
National Roadway Safety Foundation

"The team at Travelers Marketing went above and beyond our expectations and created another flawless, pressworthy campaign for TNT. We appreciate all the hard work and long hours everyone at Travelers Marketing contributed to make this campaign a success."

- Laura Theis, Media Planner

TNT Entertainment



“My overall impression of Travelers Marketing is that I am happy and satisfied with our advertisement. Our advertisement for Express Inn is located on the I-35 turnpike and it has been successful. I would recommend Travelers Marketing to other businesses. I advertised last year and I will most likely renew our advertisement again.”


- Hasu Patel, Owner

Express Inn, Inc.



“Our visitation at the Eisenhower Presidential Library in Abilene, Kansas has increased by 20% in the past year due to a large part of our signage on the highway. Our backlit signs are located on the Kansas Turnpike and at rest stops which have brought us good business.”


Mack Teasley, Executive Director

Eisenhower Foundation

"This is so 'in your face' advertising we couldn't pass it up. It's brilliant. I just think it's terrific advertising to have an ad come down right in front of you, even if it's just for three to five seconds. It's long enough for a captive audience to see and to go to our site and find out what we're all about."


- Nancy Jubie, Co-Owner

Headless Horseman Hayrides



“Travelers Marketing advertising has given us great exposure in a targeted geographical area. Our advertisement is located at the mid county toll booth off the Pennsylvania Turnpike and has allowed us to target our main area and we have been pleased with the response.”  


- Deb Pusak, Senior Account Executive

St. Joseph's University



“We feel that Travelers Marketing is a great advertising company with great follow-up skills. Our advertisement located on the Willow Grove Turnpike is a branding ad and has helped to generate increased business for our company. We are very satisfied with Travelers Marketing and the advertising they do for us.”


- Ian Jeffery, General Manager

Infiniti/Audi of Willow Grove

"I reallocated a lot of funds away from [print] to do the bridge ads. It's really an interesting new form of advertising. Frankly, it's been incredibly effective. The impact has been tremendous. It's a changing buyer's attitude out there, and you have to change with the times."


- Tom Murphy, Jr., Owner-President

Colonial Subaru



"Our advertising response with Travelers Marketing is very successful and provides great visibility to motorists. The reason the advertising works for us, is due to the high visiblity and the messaging is quick. It also captures the opportunity to be creative and catches the motorists’ eye without overwhelming them. We are pleased that the placement and visibility has been a great success with Travelers Marketing."


- Yolanda Roundtree, Media Director

Florida Department of Agriculture



“Our advertisement located on Kansas City Turnpike has received a good response with Travelers Marketing. Our art glass studio and gift shop have received an increased amount of traffic due to the advertising.”


- Patty Karg, Owner

Karg Art Glass

August 29, 2013

Illinois Tollway Bolsters the H.E.L.P. Program through State Farm Sponsorship

Downers Grove, IL – The Illinois Tollway announced that State Farm will be the exclusive sponsor of the Highway Emergency Lane Patrol (H.E.L.P.) program that offers roadway assistance to customers in need. Through the sponsorship, Tollway H.E.L.P. trucks will now be seen on the road with an eye-catching new look - courtesy of State Farm.


August 30, 2012

Travelers Marketing and Virginia DOT Announce Safety Rest Area "Safe Phone Zone" Sponsorship

Richmond, VA – Travelers Marketing and the Virginia DOT announced the launch of the Safety Rest Area "Safe Phone Zones" Sponsorship program with GEICO Insurance as the sponsor today. Sponsorship of the 43 Safety Rest Areas and Welcome Centers in Virginia includes highway signs that direct motorists to the rest area facilities where they can safely use their phones for calling, texting, surfing and accessing mobile apps.


November 21, 2011

Travelers Marketing Receives 2011-2012 National Roadway Safety Award for Innovative Public-Private Partnerships

Washington, D.C. – On November 15th, the United States Department of Transportation and the National Highway Safety Foundation awarded Travelers Marketing along with its public sector partners: Florida's Turnpike Enterprise, the Pennsylvania Turnpike Commission, Florida DOT, Tampa Hillsborough Expressway Authority, Georgia DOT, New York State DOT, Maryland State Highway Administration, Massachusetts DOT and the Kansas Turnpike, the 2011-2012 National Highway Safety Award for its Safety Patrol Sponsorship-Partnerships.


October 26, 2011

Hey, Advertisers: New York Has a Bridge to Sell You

Hudson Valley, NY - Ever hear the term, "Hey, I got a bridge I can sell you?" Well, not it's true. The New York State Bridge Authority is selling ad space on the toll gates at its five bridge crossings in upstate New York.


October 13, 2011

State Farm Sponsors INDOT Hoosier Helpers

Indianapolis, IN — The Indiana Department of Transportation (INDOT) announced Thursday that State Farm Insurance will be the exclusive sponsor of the Hoosier Helper freeway service patrol. The collaborative partnership is designed to create a long-term, supplemental funding source for the program, which is celebrating its 20th year of operation.


August 31, 2011

Rest Areas Get New Offerings

Richmond, VA - Two years ago, Virginia rest areas were being shuttered. Now they're getting a makeover, at no cost to the state.


August 30, 2011

Governor McDonnell Announces Contract Awarded to Expanded Services and Help Defray Costs at Interstate Rest Areas

Richmond, VA – Governor Bob McDonnell announced today that the Virginia Department of Transportation (VDOT) has awarded a contract to CRH Catering Co., Inc. to develop and manage a new program that will expand traveler services at the Commonwealth's 42 safety rest areas and welcome centers, and to generate additional revenue to offset rest area operating costs.


June 3, 2011

New Signs on Emergency Response Vehicles Announce Highway Help

Annapolis, MD - The State Highway Administration truck coming to help you change a flat tire or provide enough gas to get to the next service station might be sponsored by insurance company State Farm. New signs are being placed around the state about the expanded SHA's emergency response patrols, paid for thanks to a three-year pilot program with State Farm.


March 22, 2011

Spitz: Road Outrage Reveals New Respect

When somthing big and black whacks my window, I move out of denial. I'd been running scenarios in my head for maybe a mile or so Friday afternoon: Wild winds knocking debris all over I-495 make the car handle oddly. The weird sound is coming from that guy over there in the high-speed lane. Jerk, Making all that noise. And now, on top of everything, it's starting to smell funny. Sheesh.


March 1, 2011

Bridge Authority to Sell Ad Space at Toll Booths

Highland, NY – When you pull up to a toll plaza on any of the five bridges operated by the New York State Bridge Authority, you will likely see advertising in the front windows of the booths.


February 19, 2011

Deal with State Farm Allows MD to Put More Emergency Response Trucks on Road

Annapolis, MD - FedEx is a shipping company - except on football Sundays in Washington. Verizon is a communications company, unless professional hockey is being played at the home of the Capitals. Verizon competes with Comcast, unless you're talking about the home court of the University of Maryland Terrapins. Now, State Farm Insurance wants to be identified as a good Samaritan by drivers whose cars go kaput on Maryland highways.


February 16, 2011

Maryland SHA Emergency Patrol Sponsorship Allows Expansion to Overnight Coverage

Annapolis, MD - Maryland Transportation Secretary Beverley K. Swaim-Staley today announced a new partnership between the Maryland State Highway Administration (SHA) and State Farm Insurance to expand highway emergency response patrols in the state.


June 13, 2011

Companies Bid on Virginia Rest Area Sponsorships, Vending

Richmond, VA – Companies are making bids that could have a positive impact on your summer road trip. In response to a March request by Gov. Bob McDonnell, five companies submitted proposals to invest in Virginia's highway rest areas.


May 27, 2011

Safe Driving Tips for Holiday Weekend Motorists

KS - Last summer, Jennifer Weast got a flat tire on a busy stretch of the turnpike. "I was worried about getting rear ended. I was really afraid somebody was going to come up behind me 'cause I didn't know if I had pulled off far enough. It was scary," said Weast. She is one of thousands of stranded drivers who have benefited from the Turnpike's State Farm Safety Assist Program. It gives drivers help for free on the turnpike, by dialing *K-T-A or *5-8-2. The program lasts from Memorial Day until Labor Day.


July 12, 2010

The High Road

Boston, MA - When Travelers Marketing launched in 1997, most public transportation agencies wre reluctant to cross the threshold into private-public partnerships and were disinterested in revenue-generating ideas that didn't come from tolls or taxes.


July 1, 2010

Travelers Marketing Announces a New Sponsorship for the Kansas Turnpike - State Farm Insurance to Sponsor "State Farm Safety Assist" Program

KS — Travelers Marketing forged a new partnership between the Kansas Turnpike and State Farm Insurance, for sponsorship of the Turnpike's motorist assistance patrol. This summer the newly named State Farm Safety Assist program will re-implement and expand the previous program that helps stranded motorists and makes Turnpike travel safer and easier.


April 16, 2010

Travelers Marketing is Recognized as the Region's 11th Fastest Growing Company

Wellesley, MA - The Boston Business Journal has compiled its 2010 list of local Pacesetters, and Travelers Marketing is proud to be among the companies recognized for their growth over the past year.


January 21, 2010

Rotating Rush Hour Repair Assistance

South Shore, NY - Driving at 55 mph, cruising from Rt. 111 in Islip (exit 45) to Rt. 12 (exit 53) in Patchogue, George Simon, New York State Highway Emergency Local Patrol (HELP) truck driver, looks "for stranded motorists and watches for his frequent fliers."


December 21, 2009

State Department of Transportation Announces State Farm to Sponsor Local Travel Assistance Programs

Albany, New York- New York State Department of Transportation (NYSDOT) Acting Commissioner Stanley Gee today announced that State Farm Insurance will sponsor the Highway Emergency Local Patrol (HELP) traveler assistance service, beginning on January 1, 2010.


December 21, 2009

Help for Travelers

Albany, NY - James White has been driving a HELP truck for more than 2 years now. . . One of 99 patrolling New York's interstate highway system, stopping to help drivers in need.


September 4, 2009

Road Rangers Back in High Gear, Just in Time

Florida - The economy is awful. No news there. But every once in a while, amid the tax increases, the shrinking paychecks and the snaking unemployment lines polluting this recession, comes a smart public spending decision that benefits everyone.


August 31, 2009

Night Owl Road Rangers Are Back on I-75 and I-95!

Fort Lauderdale, FL – The Florida Department of Transportation (FDOT) District Four announced today that the road service patrol and incident management program – Road Rangers – will resume night and weekend patrols after funding was restored for the valuable program.


August 13, 2009

State Gets Creative with HERO Truck Sponsorships

Atlanta, GA - This week, 22 signs announcing the Georgia Department of Transportation's Highway Emergency Response Operators (HERO) program were put up on highways around Atlanta.


June 8, 2009

Cable Network to Spring for Bridge Tolls

Boston, MA - TNT, the cable TV channel created by Ted Turner, is picking up the tab for two hours of tollbooth fares for drivers coming into Boston this morning throguh the Tobin Memorial Bridge.


May 27, 2009

Travelers Marketing Announces a New Safety/Service Patrol Sponsorship

Atlanta, GA- Travelers Marketing has successfully completed the country's newest and largest Safety-Service Patrol Sponsorship/Partnership with the Georgia Department of Transportation (GDOT).


May 25, 2009

State Farm Sponsors HEROs

Atlanta, GA - State Farm Insurance Co. has signed a deal with the Georgia Department of Transportation to sponsor its Highway Emergency Response Operator, or HERO, units.


May 22, 2009

Governor Perdue, Georgia DOT and State Farm Insurance Unveil New Sponsorship Initiative

Atlanta, GA - Governor Sonny Perdue, Georgia transportation officials and the State Farm Insurance Co. today announced a new collaborative sponsorship designed to create a long-term, supplemental funding source for the Department's Highway Emergency Response Operator (HERO) program.


January 6, 2009

Promotion Gives Drivers Free Ride

An advertising campaign promising to make drivers thin left wallets a little plumper Monday.


December 18, 2008

Road Ranger Sponsorship Adds Service Vehicles in Broward and Palm Beach

Fort Lauderdale - Three additional Road Ranger service vehicles are being added to the southeast Florida interstate highways as the result of a new sponsorship by State Farm Insurance, Florida transportation officials announced today at a news conference in Fort Lauderdale.


December 18, 2008

State Farm Sponsoring Road Rangers for the Next Three Years

Fort Lauderdale, FL - Like a good neighbor, the Road Rangers are there. Starting today, they will be more of them roaming the interstates in Broward and Palm Beach counties thanks to State Farm.


September 5, 2008

Travelers Marketing coordinates a Multi-City Free Toll Promotion to Spread the Word about TNT's New Drama Raising the Bar

Free Tolls during peak periods over Labor Day Weekend in Orlando, Philadelphia, Chicago and Atlanta Traffic flowed more smoothly over the Labor Day weekend, when TNT paid for tolls in four major markets and informed drivers to watch the network's debut primetime drama, Raising the Bar.