Our advertising and sponsorship programs engage the driving public and boost consumer awareness and action while also promoting highway safety.
Number of Brands
Travelers Marketing has worked with over 230 brands, from Fortune 100 companies to small businesses, since its founding in 1998.
Number of States
Travelers Marketing holds contracts with departments of transportation, departments of motor vehicles, and toll road authorities for revenue-generating programs in 33 states.
Travelers Marketing sponsorship and advertising programs generate 60 billion impressions annually, reaching the traveling public 24/7/365.
Travelers Marketing creates innovative marketing partnerships by matching public sector assets with corporate marketing goals.
We connect brands with consumers in new and compelling ways.
We create positive, distinctive, and measurable brand experiences using public sector media assets.
We calculate impressions, revenue, impact, consumer engagement, and market comps to ensure benefit for all stakeholders.
We forge public/private partnerships to advance the business objectives of both parties.
We actively manage every program, from sponsorship reports to social media listening, to meet our clients’ return on brand investment.
Non-Tax, Non-Toll Revenue
Our programs have generated over $120 million (and counting) for our public sector partners.
We are with our public sector partners every step of the way—from the evaluation and sale of media assets to billing, collection, production, installation, and marketing maintenance.
We implement award-winning programs whose benefits are recognized by our state partners, the USDOT and Federal Highway Administration, the Roadway Safety Foundation, the National Governors Association, and many others.
Focus on Safety
Our programs advance road safety by supporting efforts to reduce incidents and distracted driving.
We collaborate with our private sector clients to gain a deep understanding of their brand DNA. We then design our programs to meet their specific marketing objectives.
We cross marketing disciplines and platforms, including advertising, sponsorship, promotion, and public and government relations, to create instant and continuing brand exposure and brand experiences at all levels.
We connect client brands to consumers with high-impact marketing opportunities in top DMAs, available for local, regional, or national buys.
We work with private sector clients to measure the effectiveness of our marketing platforms so that they can quantify their return on investment.
Travelers Marketing programs connect our private sector clients’ products and services to consumers on the go.
We leverage social and mobile media to extend a brand’s marketing reach beyond the transportation network.
Safety Service Patrol
Safe Phone Zone
The Parent’s Supervised
“With the Safety Service Patrol Sponsorship, Travelers Marketing identified a highly effective transportation program with untapped sponsorship value and forged partnerships with companies whose business interests and corporate missions aligned with the program’s safety objectives.”
Greg Cohen, Executive Director
Roadway Safety Foundation
“The team at Travelers Marketing went above and beyond our expectations and created another flawless, press-worthy campaign for TNT. We appreciate all the hard work and long hours everyone at Travelers Marketing put in to make this campaign a success.”
Laura Theis, Media Planner
“We have enjoyed our association with Travelers Marketing and the individuals with whom we have worked. They are a highly professional company that has exceeded expectations. I would highly recommend Travelers Marketing to anyone considering their services.”
William J. Capone, Chief of Communications & Public Relations
Pennsylvania Turnpike Commission
“Travelers Marketing/State Farm Insurance has been instrumental in providing funding support for the SSP program and bringing recognition and awareness to the good things that SSP does annually since 2012. We are very fortunate to have wonderful partners like you who are committed to working along with us to keep our highways safe for the traveling public.”
Salvatore Cowan, Director, Division of Traffic Operations
New Jersey Department of Transportation
“Effective education, training, and cooperation between parents and teens can have a profound impact on reducing accidents. Vermont Mutual is proud to sponsor The Parent’s Supervised Driving Program, which provides parents and new drivers with a road map to identify and avoid distractions.”
William A. Catto, President and CEO
Vermont Mutual Insurance
“We feel that Travelers Marketing is a great advertising company with great follow-up skills. Our advertisement located on the Willow Grove Turnpike is a branding ad and has helped to generate increased business for our company. We are very satisfied with Travelers Marketing and the advertising they do for us.”
Ian Jeffery, Owner/Partner
Infiniti/Audi of Willow Grove, Pennsylvania
“Over the past nine years, the 'State Farm Safety Patrol' has assisted in over 700,000 incidents and made travel safer for more than 2 million motorists who travel the Turnpike System every day... Florida's Turnpike has been able to maintain this life-saving program, thanks in part to the State Farm sponsorship.”
Mark Beall, Director, Business Development and Concessions Management
Florida's Turnpike Enterprise
“The Georgia Department of Transportation selected and awarded Travelers Marketing the contract to sponsor the Department's Incident Management Program [Safety Service Patrol] in 2009. This was our first experience in seeking an innovative partnership, and overall the agreement has been a success. The Travelers Marketing group... has continued to be creative in working within our GDOT policies to meet and exceed the needs of the Department.”
Keith Golden, P.E., former Commissioner
Georgia Department of Transportation