Creating new ways to drive your message.

The Parent's Supervised Driving Program

The Parent's Supervised Driving Program Helps Teen Drivers

Safety Service Patrol Sponsorship

MAPFRE Supports Massachusetts Drivers

Toll Plaza Advertising

Toll Plaza Advertising Opportunities Currently Available

Service Plaza Advertising

Get Noticed with our Over-the-Road Backlit Wallscapes

turning windshields into windows of opportunity.


Travelers Marketing forges innovative out-of-home marketing programs from public sector assets and private sector goals. Our Parent Supervised Driving Program, Safety Service Patrol and Rest Area Safe Phone Zone Sponsorships shine more than just headlights on sponsors – they promote goodwill, enhance branding and improve driver safety. We also turn roadways, toll plazas, bridges, and service plazas into unique advertising opportunities that grab motorists’ attention while generating new revenue for state agencies.


powerful advertising — new state revenue — increased safety — travelers marketing takes you there.

“With the Safety Patrol Sponsorship-Partnership, Travelers Marketing identified a highly effective transportation program with untapped sponsorship value and forged partnerships with companies whose business interests and corporate missions aligned with the program’s safety objectives.”

- Greg Cohen, Executive Director
National Roadway Safety Foundation

"The team at Travelers Marketing went above and beyond our expectations and created another flawless, pressworthy campaign for TNT. We appreciate all the hard work and long hours everyone at Travelers Marketing contributed to make this campaign a success."

- Laura Theis, Media Planner

TNT Entertainment



“My overall impression of Travelers Marketing is that I am happy and satisfied with our advertisement. Our advertisement for Express Inn is located on the I-35 turnpike and it has been successful. I would recommend Travelers Marketing to other businesses. I advertised last year and I will most likely renew our advertisement again.”


- Hasu Patel, Owner

Express Inn, Inc.



“Our visitation at the Eisenhower Presidential Library in Abilene, Kansas has increased by 20% in the past year due to a large part of our signage on the highway. Our backlit signs are located on the Kansas Turnpike and at rest stops which have brought us good business.”


Mack Teasley, Executive Director

Eisenhower Foundation

"This is so 'in your face' advertising we couldn't pass it up. It's brilliant. I just think it's terrific advertising to have an ad come down right in front of you, even if it's just for three to five seconds. It's long enough for a captive audience to see and to go to our site and find out what we're all about."


- Nancy Jubie, Co-Owner

Headless Horseman Hayrides



“Travelers Marketing advertising has given us great exposure in a targeted geographical area. Our advertisement is located at the mid county toll booth off the Pennsylvania Turnpike and has allowed us to target our main area and we have been pleased with the response.”  


- Deb Pusak, Senior Account Executive

St. Joseph's University



“We feel that Travelers Marketing is a great advertising company with great follow-up skills. Our advertisement located on the Willow Grove Turnpike is a branding ad and has helped to generate increased business for our company. We are very satisfied with Travelers Marketing and the advertising they do for us.”


- Ian Jeffery, General Manager

Infiniti/Audi of Willow Grove

"I reallocated a lot of funds away from [print] to do the bridge ads. It's really an interesting new form of advertising. Frankly, it's been incredibly effective. The impact has been tremendous. It's a changing buyer's attitude out there, and you have to change with the times."


- Tom Murphy, Jr., Owner-President

Colonial Subaru



"Our advertising response with Travelers Marketing is very successful and provides great visibility to motorists. The reason the advertising works for us, is due to the high visiblity and the messaging is quick. It also captures the opportunity to be creative and catches the motorists’ eye without overwhelming them. We are pleased that the placement and visibility has been a great success with Travelers Marketing."


- Yolanda Roundtree, Media Director

Florida Department of Agriculture



“Our advertisement located on Kansas City Turnpike has received a good response with Travelers Marketing. Our art glass studio and gift shop have received an increased amount of traffic due to the advertising.”


- Patty Karg, Owner

Karg Art Glass

August 30, 2012

Travelers Marketing and Virginia DOT Announce Safety Rest Area "Safe Phone Zone" Sponsorship

Richmond, VA – Travelers Marketing and the Virginia DOT announced the launch of the Safety Rest Area "Safe Phone Zones" Sponsorship program with GEICO Insurance as the sponsor today. Sponsorship of the 43 Safety Rest Areas and Welcome Centers in Virginia includes highway signs that direct motorists to the rest area facilities where they can safely use their phones for calling, texting, surfing and accessing mobile apps.


October 26, 2011

Hey, Advertisers: New York Has a Bridge to Sell You

Hudson Valley, NY - Ever hear the term, "Hey, I got a bridge I can sell you?" Well, not it's true. The New York State Bridge Authority is selling ad space on the toll gates at its five bridge crossings in upstate New York.


August 31, 2011

Rest Areas Get New Offerings

Richmond, VA - Two years ago, Virginia rest areas were being shuttered. Now they're getting a makeover, at no cost to the state.


August 30, 2011

Governor McDonnell Announces Contract Awarded to Expanded Services and Help Defray Costs at Interstate Rest Areas

Richmond, VA – Governor Bob McDonnell announced today that the Virginia Department of Transportation (VDOT) has awarded a contract to CRH Catering Co., Inc. to develop and manage a new program that will expand traveler services at the Commonwealth's 42 safety rest areas and welcome centers, and to generate additional revenue to offset rest area operating costs.


March 22, 2011

Spitz: Road Outrage Reveals New Respect

When somthing big and black whacks my window, I move out of denial. I'd been running scenarios in my head for maybe a mile or so Friday afternoon: Wild winds knocking debris all over I-495 make the car handle oddly. The weird sound is coming from that guy over there in the high-speed lane. Jerk, Making all that noise. And now, on top of everything, it's starting to smell funny. Sheesh.


March 1, 2011

Bridge Authority to Sell Ad Space at Toll Booths

Highland, NY – When you pull up to a toll plaza on any of the five bridges operated by the New York State Bridge Authority, you will likely see advertising in the front windows of the booths.


June 13, 2011

Companies Bid on Virginia Rest Area Sponsorships, Vending

Richmond, VA – Companies are making bids that could have a positive impact on your summer road trip. In response to a March request by Gov. Bob McDonnell, five companies submitted proposals to invest in Virginia's highway rest areas.


July 12, 2010

The High Road

Boston, MA - When Travelers Marketing launched in 1997, most public transportation agencies wre reluctant to cross the threshold into private-public partnerships and were disinterested in revenue-generating ideas that didn't come from tolls or taxes.


April 16, 2010

Travelers Marketing is Recognized as the Region's 11th Fastest Growing Company

Wellesley, MA - The Boston Business Journal has compiled its 2010 list of local Pacesetters, and Travelers Marketing is proud to be among the companies recognized for their growth over the past year.


June 8, 2009

Cable Network to Spring for Bridge Tolls

Boston, MA - TNT, the cable TV channel created by Ted Turner, is picking up the tab for two hours of tollbooth fares for drivers coming into Boston this morning throguh the Tobin Memorial Bridge.


January 6, 2009

Promotion Gives Drivers Free Ride

An advertising campaign promising to make drivers thin left wallets a little plumper Monday.


September 5, 2008

Travelers Marketing coordinates a Multi-City Free Toll Promotion to Spread the Word about TNT's New Drama Raising the Bar

Free Tolls during peak periods over Labor Day Weekend in Orlando, Philadelphia, Chicago and Atlanta Traffic flowed more smoothly over the Labor Day weekend, when TNT paid for tolls in four major markets and informed drivers to watch the network's debut primetime drama, Raising the Bar.