Travelers Marketing: Transportation Sponsorships and Advertising

Connecting Corporate Marketing
with Transportation Networks

Our advertising and sponsorship programs engage the driving public and boost consumer awareness and action while also promoting highway safety.

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Number of Brands

Travelers Marketing has worked with over 230 brands, from Fortune 100 companies to small businesses, since its founding in 1997.


Number of States

Travelers Marketing holds contracts with departments of transportation, departments of motor vehicles, and toll road authorities for revenue-generating programs in 33 states.



Travelers Marketing sponsorship and advertising programs generate 60 billion impressions annually, reaching the traveling public 24/7/365.

What We Do / Services

Travelers Marketing creates innovative marketing partnerships by matching public sector assets with corporate marketing goals.
We connect brands with consumers in new and compelling ways.


We create positive, distinctive, and measurable brand experiences using public sector media assets.


We calculate impressions, revenue, impact, consumer engagement, and market comps to ensure benefit for all stakeholders.


We forge public/private partnerships to advance the business objectives of both parties.


We actively manage every program, from sponsorship reports to social media listening, to meet our clients’ return on brand investment.

Non-Tax, Non-Toll Revenue

Our programs have generated over $120 million (and counting) for our public sector partners.

Turn-Key Services

We are with our public sector partners every step of the way—from the evaluation and sale of media assets to billing, collection, production, installation, and marketing maintenance.

Industry Recognition

We implement award-winning programs whose benefits are recognized by our state partners, the USDOT and Federal Highway Administration, the Roadway Safety Foundation, the National Governors Association, and many others.

Focus on Safety

Our programs advance road safety by supporting efforts to reduce incidents and distracted driving.

Program Development

We collaborate with our private sector clients to gain a deep understanding of their brand DNA. We then design our programs to meet their specific marketing objectives.

Integrated Marketing

We cross marketing disciplines and platforms, including advertising, sponsorship, promotion, and public and government relations, to create instant and continuing brand exposure and brand experiences at all levels.

Targeted Audience

We connect client brands to consumers with high-impact marketing opportunities in top DMAs, available for local, regional, or national buys.


We work with private sector clients to measure the effectiveness of our marketing platforms so that they can quantify their return on investment.

Portfolio / Programs

Travelers Marketing programs connect our private sector clients’ products and services to consumers on the go.
We leverage social and mobile media to extend a brand’s marketing reach beyond the transportation network.

Safety Service Patrol

Safe Phone Zone

Service Plaza

Toll Plaza

Bike Share

The Parent’s Supervised
Driving Program


What Clients
Are Saying

Contact Us

(781) 416-5000
Travelers Marketing LLC
47 Church Street, Suite 301
Wellesley, MA 02482