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Creating new ways to drive your message.

Travelers Marketing is a full-service partner that's with you at every turn.

 

We create, negotiate, evaluate, and manage programs from beginning to end to deliver leading out-of-home marketing for a wide range of clients—from Fortune 100 companies to local businesses. Travelers Marketing doesn't wait for an opportunity to reach consumers; we make opportunities through innovative public-private partnerships. Our advertising and sponsorship programs place your message on the roadway to create instant and ongoing connections between your brand and your brand's experience.

 

We incorporate the latest technologies and approaches to leverage social and mobile media—such as QR codes, mobile apps, and Facebook pages—to extend your marketing reach beyond the road.

 

At Travelers Marketing, we make every impression more impressive.

Travelers Marketing has the industry expertise and deep knowledge to provide turnkey out-of-home marketing and sponsorship services for large companies and local businesses.

 

create - evaluate - negotiate - manage

  • Identify, value, and assess media assets

  • Calculate actual impressions

  • Coordinate private-public partnerships

  • Design marketing collateral and proposals

  • Develop customized brand experiences

  • Produce and install signage and displays

  • Organize press releases and events

  • Enhance client branding via unique programs

  • Incorporate the latest technology

  • Provide guidance and insight

  • Increase ROI through complimentary media

  • Pursue new opportunities for clients

  • Produce sales and sponsorship reports

  • Monitor and report on press coverage

  • Expand program to meet brand needs

  • Implement value-added activation

Travelers Marketing drives our client's messaging through public-private partnerships that create marketing opportunities never before possible.

 

We work with public-sector roadway authorities to identify high-traffic, high-impact assets in top DMAs and then match them with advertisers and sponsors in ways that meet their mutual goals.

By aligning these private and public sector interests, Travelers Marketing creates unique programs that boost consumer awareness and enhance roadway safety. Our social marketing campaigns include our successful Safety Service Patrols, Supervised Driving Guides, and Service Plaza Promotions.

 

We deliver effective, measurable marketing media that connects the brand with the advertising space to make an immediate and lasting impression.

Safe Highway Matters

Travelers Marketing is driven to make roadways safer.

 

We pride ourselves on creating programs that highlight brands and promote safety. Our Safety Service Patrol Sponsorship, Supervised Driving Guides and Safe Phone Zone Sponsorship encourage safer driving practices and advance safer driving conditions while they generate new, recurring revenue for our state partners. And, we're always looking for new ways to increase awareness of highway safety.

 

As a way of giving back to our state partners, Travelers Marketing has created a network for Safety Service Patrol professionals to share knowledge and best practices: Safe Highway Matters. This network includes a national, quarterly e-newsletter and a website designed to build a community of transportation authorities and advocates focused on improving safety on our nation's highways. Add your voice to the conversation by visiting www.safehighways.org today.

National Roadway Safety Award

David E. Stein, Managing Partner (second from right); Brian Lee, Managing Partner (third from right); and Sam McClain, VP of Sponsorship (third from right back row)

National Roadway Safety Award 2011

On November 15, 2011, the United States Department of Transportation and the National Roadway Safety Foundation awarded Travelers Marketing along with its public sector partners: Florida's Turnpike Enterprise, the Pennsylvania Turnpike Commission, Florida DOT, Tampa Hillsborough Expressway Authority, Georgia DOT, New York State DOT, Maryland State Highway Administration, Massachusetts DOT and the Kansas Turnpike, the 2011 National Roadway Safety Award for its Safety Patrol Sponsorship-Partnerships.

 

 

BBJ PacesettersBoston Business Journal Pacesetters 2010 and 2011

The Boston Business Journal compiles an annual list of local Pacesetters, the fatest-growing private companies in Massachusetts, ranked by revenue growth. Travelers Marketing is proud to be among the companies recognized for their growth over the past two years, coming in as the 11th fastest growing company in 2010 for its successful revenue growth in 2009 and as the 18th fastest growing company in 2011 for its successful revenue growth in 2010.

 

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what people are saying

"The team at Travelers Marketing went above and beyond our expectations and created another flawless, pressworthy campaign for TNT. We appreciate all the hard work and long hours everyone at Travelers Marketing contributed to make this campaign a success."


- Laura Theis, Media Planner

TNT Entertainment

Press

November 21, 2011

Travelers Marketing Receives 2011-2012 National Roadway Safety Award for Innovative Public-Private Partnerships

Washington, D.C. – On November 15th, the United States Department of Transportation and the National Highway Safety Foundation awarded Travelers Marketing along with its public sector partners: Florida's Turnpike Enterprise, the Pennsylvania Turnpike Commission, Florida DOT, Tampa Hillsborough Expressway Authority, Georgia DOT, New York State DOT, Maryland State Highway Administration, Massachusetts DOT and the Kansas Turnpike, the 2011-2012 National Highway Safety Award for its Safety Patrol Sponsorship-Partnerships.

 

October 26, 2011

Hey, Advertisers: New York Has a Bridge to Sell You

Hudson Valley, NY - Ever hear the term, "Hey, I got a bridge I can sell you?" Well, not it's true. The New York State Bridge Authority is selling ad space on the toll gates at its five bridge crossings in upstate New York.

 

October 13, 2011

State Farm Sponsors INDOT Hoosier Helpers

Indianapolis, IN — The Indiana Department of Transportation (INDOT) announced Thursday that State Farm Insurance will be the exclusive sponsor of the Hoosier Helper freeway service patrol. The collaborative partnership is designed to create a long-term, supplemental funding source for the program, which is celebrating its 20th year of operation.

 

August 31, 2011

Rest Areas Get New Offerings

Richmond, VA - Two years ago, Virginia rest areas were being shuttered. Now they're getting a makeover, at no cost to the state.

 

August 30, 2011

Governor McDonnell Announces Contract Awarded to Expanded Services and Help Defray Costs at Interstate Rest Areas

Richmond, VA – Governor Bob McDonnell announced today that the Virginia Department of Transportation (VDOT) has awarded a contract to CRH Catering Co., Inc. to develop and manage a new program that will expand traveler services at the Commonwealth's 42 safety rest areas and welcome centers, and to generate additional revenue to offset rest area operating costs.

 

June 3, 2011

New Signs on Emergency Response Vehicles Announce Highway Help

Annapolis, MD - The State Highway Administration truck coming to help you change a flat tire or provide enough gas to get to the next service station might be sponsored by insurance company State Farm. New signs are being placed around the state about the expanded SHA's emergency response patrols, paid for thanks to a three-year pilot program with State Farm.

 

March 22, 2011

Spitz: Road Outrage Reveals New Respect

When somthing big and black whacks my window, I move out of denial. I'd been running scenarios in my head for maybe a mile or so Friday afternoon: Wild winds knocking debris all over I-495 make the car handle oddly. The weird sound is coming from that guy over there in the high-speed lane. Jerk, Making all that noise. And now, on top of everything, it's starting to smell funny. Sheesh.

 

March 1, 2011

Bridge Authority to Sell Ad Space at Toll Booths

Highland, NY – When you pull up to a toll plaza on any of the five bridges operated by the New York State Bridge Authority, you will likely see advertising in the front windows of the booths.

 

February 19, 2011

Deal with State Farm Allows MD to Put More Emergency Response Trucks on Road

Annapolis, MD - FedEx is a shipping company - except on football Sundays in Washington. Verizon is a communications company, unless professional hockey is being played at the home of the Capitals. Verizon competes with Comcast, unless you're talking about the home court of the University of Maryland Terrapins. Now, State Farm Insurance wants to be identified as a good Samaritan by drivers whose cars go kaput on Maryland highways.

 

February 16, 2011

Maryland SHA Emergency Patrol Sponsorship Allows Expansion to Overnight Coverage

Annapolis, MD - Maryland Transportation Secretary Beverley K. Swaim-Staley today announced a new partnership between the Maryland State Highway Administration (SHA) and State Farm Insurance to expand highway emergency response patrols in the state.

 

July 1, 2011

Travelers Marketing Announces a New Sponsorship for the Kansas Turnpike - State Farm Insurance to Sponsor "State Farm Safety Assist" Program

KS — Travelers Marketing forged a new partnership between the Kansas Turnpike and State Farm Insurance, for sponsorship of the Turnpike's motorist assistance patrol. This summer the newly named State Farm Safety Assist program will re-implement and expand the previous program that helps stranded motorists and makes Turnpike travel safer and easier.

 

June 13, 2011

Companies Bid on Virginia Rest Area Sponsorships, Vending

Richmond, VA – Companies are making bids that could have a positive impact on your summer road trip. In response to a March request by Gov. Bob McDonnell, five companies submitted proposals to invest in Virginia's highway rest areas.

 

May 27, 2011

Safe Driving Tips for Holiday Weekend Motorists

KS - Last summer, Jennifer Weast got a flat tire on a busy stretch of the turnpike. "I was worried about getting rear ended. I was really afraid somebody was going to come up behind me 'cause I didn't know if I had pulled off far enough. It was scary," said Weast. She is one of thousands of stranded drivers who have benefited from the Turnpike's State Farm Safety Assist Program. It gives drivers help for free on the turnpike, by dialing *K-T-A or *5-8-2. The program lasts from Memorial Day until Labor Day.

 

July 9-15, 2010

The High Road

Boston, MA - When Travelers Marketing launched in 1997, most public transportation agencies wre reluctant to cross the threshold into private-public partnerships and were disinterested in revenue-generating ideas that didn't come from tolls or taxes.

 

July 1, 2010

Kansas Turnpike Assistance Returning for Summer

Topeka, KS - The Kansas Turnpike Authority is putting its motorist assistance program back on the road in time for the July 4 holiday weekend. The program will provide emergency services to drivers along the Turnpike between Topeka and Kansas City and between Wichita and Oklahoma border.

 

April 16, 2010

Travelers Marketing is Recognized as the Region's 11th Fastest Growing Company

Wellesley, MA - The Boston Business Journal has compiled its 2010 list of local Pacesetters, and Travelers Marketing is proud to be among the companies recognized for their growth over the past year.

 

March 5, 2010

BBJ Announces 2010 Pacesetters Honorees

Boston, MA - The Boston Business Journal has compiled its 2010 list of local Pacesetters: The fastest growing private companies in Massachusetts, ranked by revenue growth.

 

January 21, 2010

Rotating Rush Hour Repair Assistance

South Shore, NY - Driving at 55 mph, cruising from Rt. 111 in Islip (exit 45) to Rt. 12 (exit 53) in Patchogue, George Simon, New York State Highway Emergency Local Patrol (HELP) truck driver, looks "for stranded motorists and watches for his frequent fliers."

 

January 6, 2010

State Farm Sponsors Local Travel Assistance Program for the New York State Department of Transportation

Albany, New York - New York State Department of Transportation (NYSDOT) Acting Commissioner Stanley Gee announced recently that, beginning on January 1, 2010, State Farm Insurance will sponsor the Highway Emergency Local Patrol (HELP) traveler assistance service.

 

December 21, 2009

Help for Travelers

Albany, NY - James White has been driving a HELP truck for more than 2 years now. . . One of 99 patrolling New York's interstate highway system, stopping to help drivers in need.

 

September 4, 2009

Road Rangers Back in High Gear, Just in Time

Florida - The economy is awful. No news there. But every once in a while, amid the tax increases, the shrinking paychecks and the snaking unemployment lines polluting this recession, comes a smart public spending decision that benefits everyone.

 

August 31, 2009

Night Owl Road Rangers Are Back on I-75 and I-95!

Fort Lauderdale, FL – The Florida Department of Transportation (FDOT) District Four announced today that the road service patrol and incident management program – Road Rangers – will resume night and weekend patrols after funding was restored for the valuable program.

 

August 31, 2009

24/7 Road Ranger Service Coming Back to Broward, Palm Beach Counties

South Florida - No need to worry about getting stranded at night on the interstates in Broward and Palm Beach counties. The Road Rangers are back to roaming I-95, I-75 and I-595 around the clock, seven days a week, befginning at 6 a.m. Tuesday.

 

August 13, 2009

State Gets Creative with HERO Truck Sponsorships

Atlanta, GA - This week, 22 signs announcing the Georgia Department of Transportation's Highway Emergency Response Operators (HERO) program were put up on highways around Atlanta.

 

June 15, 2009

Florida's Turnpike Says No Toll Hikes Until 2012

Florida's Turnpike brought in more than $635 million last year, collecting on average 95 cents from every motorist who dropped coins in the basket or whose electronic transponder beeped rolling through a toll plaza.

 

June 8, 2009

Cable Network to Spring for Bridge Tolls

Boston, MA - TNT, the cable TV channel created by Ted Turner, is picking up the tab for two hours of tollbooth fares for drivers coming into Boston this morning throguh the Tobin Memorial Bridge.

 

May 27, 2009

Travelers Marketing Announces a New Safety/Service Patrol Sponsorship

Atlanta, GA- Travelers Marketing has successfully completed the country's newest and largest Safety-Service Patrol Sponsorship/Partnership with the Georgia Department of Transportation (GDOT).

 

May 25, 2009

State Farm Sponsors HEROs

Atlanta, GA - State Farm Insurance Co. has signed a deal with the Georgia Department of Transportation to sponsor its Highway Emergency Response Operator, or HERO, units.

 

May 22, 2009

Governor Perdue, Georgia DOT and State Farm Insurance Unveil New Sponsorship Initiative

Atlanta, GA - Governor Sonny Perdue, Georgia transportation officials and the State Farm Insurance Co. today announced a new collaborative sponsorship designed to create a long-term, supplemental funding source for the Department's Highway Emergency Response Operator (HERO) program.

 

March 25, 2009

Road Ranger Program Gets a Lift to Help Stranded Drivers

Orlando, FL - The popular, but cash strapped, Road Ranger motorist-assistance program on Interstate 4 received some much-needed help Tuesday.

 

January 6, 2009

Promotion Gives Drivers Free Ride

An advertising campaign promising to make drivers thin left wallets a little plumper Monday.

 

January 5, 2009

Drivers can Enjoy Free Tolls, Free Weight-loss Book

Commuters will get a chance to drop some pounds and save a little money today when free tolls and a complimentary weight loss book will be offered at Wetumpka Emerald Mountain and Millbrook Montgomery Expressways from 6:30 a.m. to 10:30 a.m.

 

January 1, 2009

Save Money... And Lose Weight

Free Tolls during peak periods on January 5, 2009 in Miami (FL), Chicago (IL), Philadelphia (PA), Montgomery/Selma (AL), and Topeka (KS) Traffic will flow more smoothly and commuters will be much happier January 5th when Sterling Publishing pays for tolls in five major markets, and encourages drivers to read Paul McKenna's I CAN MAKE YOU THIN and drop those unwanted pounds they put on over the holiday break.

 

December 18, 2008

Road Ranger Sponsorship Adds Service Vehicles in Broward and Palm Beach

Fort Lauderdale - Three additional Road Ranger service vehicles are being added to the southeast Florida interstate highways as the result of a new sponsorship by State Farm Insurance, Florida transportation officials announced today at a news conference in Fort Lauderdale.

 

December 18, 2008

State Farm Sponsoring Road Rangers for the Next Three Years

Fort Lauderdale, FL - Like a good neighbor, the Road Rangers are there. Starting today, they will be more of them roaming the interstates in Broward and Palm Beach counties thanks to State Farm.

 

December 8, 2008

State Farm sponsoring Road Rangers for the next three years

Fort Lauderdale - Like a good neighbor, the Road Rangers are there. Starting today, they will be more of them roaming the interstates in Broward and Palm Beach counties thanks to State Farm.

 

December 1, 2008

Motorist Safety Breaks and Extended Road Ranger Patrols on Florida's Turnpike During Peak Travel Days During Christmas and New Year Holidays

Orlando –Free Coffee Safety Breaks for travelers on the heaviest travel days during the upcoming Christmas and New Year's Holiday period are among the expanded motorist services being offered by Florida's Turnpike.

 

November 25, 2008

Motorist Safety Breaks and Extended Road Ranger Patrols on Florida's Turnpike during Thanksgiving Holiday, Tuesday, November 25 through Monday, December 1

Orlando, FL - Florida's Turnpike Enterprise is once again offering the popular free Holiday Coffee Safety Breaks on the heaviest travel days during the upcoming Thanksgiving Holiday Weekend, starting on Wednesday, November 26.

 

September 5, 2008

Travelers Marketing coordinates a Multi-City Free Toll Promotion to Spread the Word about TNT's New Drama Raising the Bar

Free Tolls during peak periods over Labor Day Weekend in Orlando, Philadelphia, Chicago and Atlanta Traffic flowed more smoothly over the Labor Day weekend, when TNT paid for tolls in four major markets and informed drivers to watch the network's debut primetime drama, Raising the Bar.

 

November 19, 1997

Maybe the Lines are Making People Hungry

Legal Sea Foods better get cooking. Two months ago, the Massachusetts Turnpike Authority started to print on toll receipts coupons that offered free chowder with an entree at the restaurant chain.