FOR IMMEDIATE RELEASE: 2008-09-05

Travelers Marketing coordinates a Multi-City Free Toll Promotion to Spread the Word about TNT’s New Drama RAISING THE BAR

Free Tolls during peak periods over Labor Day Weekend in Orlando, Philadelphia, Chicago and Atlanta Traffic flowed more smoothly over the Labor Day weekend, when TNT paid for tolls in four major markets and informed drivers to watch the network’s debut primetime drama, RAISING THE BAR. On Friday the 29th, drivers on Atlanta’s GA-400 received free tolls from 4-6 pm. On Labor Day, motorists in three other cities were treated to free toll passage during a two-hour peak period to help launch the series’ Labor Day premiere. Families heading home after the holiday weekend were delighted to travel toll-free at the Orlando-Orange County Exp. – SR-528 Mainline Plaza Westbound plaza in Orlando; Pennsylvania Turnpike – Mid-County Interchange in Philadelphia and Chicago’s Indiana Toll Road – WestPoint Interchange at Milepost 1. “With so many people on the roads Labor Day weekend, it’s a perfect time to get our message out about the premiere of this outstanding new drama series,” said Tricia Melton, senior vice president of marketing for TNT, TBS and Turner Classic Movies (TCM). “We are literally RAISING THE BAR by paying tolls on Labor Day weekend.” RAISING THE BAR is executive-produced by Steven Bochco (NYPD Blue, Hill Street Blues, LA Law) and stars Mark-Paul Gosselaar (NYPD Blue), Gloria Reuben (ER) and Jane Kaczmarek (Malcolm in the Middle). The drama series follows the lives and cases of young lawyers who work on opposite sides – the public defender’s office and the district attorney’s office – as well as those who sit in judgment on their cases. Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world. Travelers Marketing is the industry leader in transportation marketing, creating opportunities to deliver a message to millions of motorists who travel the nation’s roadways everyday. Travelers Marketing coordinates campaigns like TNT’s “Raising the Bar” Toll-Free promotion, sponsorship of motorist assistance patrols like the State Farm Safety Patrol in Pennsylvania, Florida and Colorado, and sponsorship of rest areas and advertising in service plazas. “The high cost of fuel is on everyone’s mind this summer, so we were thrilled to work with TNT, the Pennsylvania Turnpike Commission, the Orlando-Orange County Expressway and the Indiana Toll Road to develop a promotion that offers some relief to motorists on one of the busiest travel days of the season,” said Sam McClain, VP of Sponsorship, Travelers Marketing, “Helping move traffic through the busy toll plazas, plus offering a free toll is a great service to motorists and roadways alike.” ### CONTACTS: Rita Gallagher 781/237-7020 rgallagher@travelersmarketing.com Since 1997, we have proudly lead the industry in the development of transportation sponsorship  

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CONTACTS:

Since 1997, we have proudly lead the industry in the development of transportation sponsorship