TranSponsorship™ is the sponsorship and co-branding of transportation programs to advance public policy objectives while achieving a sponsor’s marketing objectives.  With a primary focus on Intelligent Transportation  System (ITS) programs, Travelers Marketing has developed multi-media TransSponsorship™ programs for: Electronic Toll Collection (ETC) systems, Motorist Assistance Patrol (MAP) programs,

Advanced Travel Information Systems (ATIS) and High Occupancy Vehicle Lanes.  These innovative, far-reaching programs are ideal examples of public-private partnerships wherein private sector funding is used to improve and promote public sector programs.  All parties contribute to, and benefit from, demonstrable increases in program effectiveness and driver education resulting from the TranSponsorship™.