November 21, 2011
Washington, D.C. – On November 15th, the United States Department of Transportation and the National Highway Safety Foundation awarded Travelers Marketing along with its public sector partners: Florida's Turnpike Enterprise, the Pennsylvania Turnpike Commission, Florida DOT, Tampa Hillsborough Expressway Authority, Georgia DOT, New York State DOT, Maryland State Highway Administration, Massachusetts DOT and the Kansas Turnpike, the 2011-2012 National Highway Safety Award for its Safety Patrol Sponsorship-Partnerships.
October 26, 2011
Hey, Advertisers: New York Has a Bridge to Sell You
Hudson Valley, NY - Ever hear the term, "Hey, I got a bridge I can sell you?" Well, not it's true. The New York State Bridge Authority is selling ad space on the toll gates at its five bridge crossings in upstate New York.
October 13, 2011
State Farm Sponsors INDOT Hoosier Helpers
Indianapolis, IN — The Indiana Department of Transportation (INDOT) announced Thursday that State Farm Insurance will be the exclusive sponsor of the Hoosier Helper freeway service patrol. The collaborative partnership is designed to create a long-term, supplemental funding source for the program, which is celebrating its 20th year of operation.
August 31, 2011
Richmond, VA - Two years ago, Virginia rest areas were being shuttered. Now they're getting a makeover, at no cost to the state.
August 30, 2011
Richmond, VA – Governor Bob McDonnell announced today that the Virginia Department of Transportation (VDOT) has awarded a contract to CRH Catering Co., Inc. to develop and manage a new program that will expand traveler services at the Commonwealth's 42 safety rest areas and welcome centers, and to generate additional revenue to offset rest area operating costs.
June 3, 2011
New Signs on Emergency Response Vehicles Announce Highway Help
Annapolis, MD - The State Highway Administration truck coming to help you change a flat tire or provide enough gas to get to the next service station might be sponsored by insurance company State Farm. New signs are being placed around the state about the expanded SHA's emergency response patrols, paid for thanks to a three-year pilot program with State Farm.
March 22, 2011
Spitz: Road Outrage Reveals New Respect
When somthing big and black whacks my window, I move out of denial. I'd been running scenarios in my head for maybe a mile or so Friday afternoon: Wild winds knocking debris all over I-495 make the car handle oddly. The weird sound is coming from that guy over there in the high-speed lane. Jerk, Making all that noise. And now, on top of everything, it's starting to smell funny. Sheesh.
March 1, 2011
Bridge Authority to Sell Ad Space at Toll Booths
Highland, NY – When you pull up to a toll plaza on any of the five bridges operated by the New York State Bridge Authority, you will likely see advertising in the front windows of the booths.
February 19, 2011
Deal with State Farm Allows MD to Put More Emergency Response Trucks on Road
Annapolis, MD - FedEx is a shipping company - except on football Sundays in Washington. Verizon is a communications company, unless professional hockey is being played at the home of the Capitals. Verizon competes with Comcast, unless you're talking about the home court of the University of Maryland Terrapins. Now, State Farm Insurance wants to be identified as a good Samaritan by drivers whose cars go kaput on Maryland highways.
February 16, 2011
Maryland SHA Emergency Patrol Sponsorship Allows Expansion to Overnight Coverage
Annapolis, MD - Maryland Transportation Secretary Beverley K. Swaim-Staley today announced a new partnership between the Maryland State Highway Administration (SHA) and State Farm Insurance to expand highway emergency response patrols in the state.
July 1, 2011
KS — Travelers Marketing forged a new partnership between the Kansas Turnpike and State Farm Insurance, for sponsorship of the Turnpike's motorist assistance patrol. This summer the newly named State Farm Safety Assist program will re-implement and expand the previous program that helps stranded motorists and makes Turnpike travel safer and easier.
June 13, 2011
Companies Bid on Virginia Rest Area Sponsorships, Vending
Richmond, VA – Companies are making bids that could have a positive impact on your summer road trip. In response to a March request by Gov. Bob McDonnell, five companies submitted proposals to invest in Virginia's highway rest areas.
May 27, 2011
Safe Driving Tips for Holiday Weekend Motorists
KS - Last summer, Jennifer Weast got a flat tire on a busy stretch of the turnpike. "I was worried about getting rear ended. I was really afraid somebody was going to come up behind me 'cause I didn't know if I had pulled off far enough. It was scary," said Weast. She is one of thousands of stranded drivers who have benefited from the Turnpike's State Farm Safety Assist Program. It gives drivers help for free on the turnpike, by dialing *K-T-A or *5-8-2. The program lasts from Memorial Day until Labor Day.
July 9-15, 2010
Boston, MA - When Travelers Marketing launched in 1997, most public transportation agencies wre reluctant to cross the threshold into private-public partnerships and were disinterested in revenue-generating ideas that didn't come from tolls or taxes.
July 1, 2010
Kansas Turnpike Assistance Returning for Summer
Topeka, KS - The Kansas Turnpike Authority is putting its motorist assistance program back on the road in time for the July 4 holiday weekend. The program will provide emergency services to drivers along the Turnpike between Topeka and Kansas City and between Wichita and Oklahoma border.
April 16, 2010
Travelers Marketing is Recognized as the Region's 11th Fastest Growing Company
Wellesley, MA - The Boston Business Journal has compiled its 2010 list of local Pacesetters, and Travelers Marketing is proud to be among the companies recognized for their growth over the past year.
March 5, 2010
BBJ Announces 2010 Pacesetters Honorees
Boston, MA - The Boston Business Journal has compiled its 2010 list of local Pacesetters: The fastest growing private companies in Massachusetts, ranked by revenue growth.
January 21, 2010
Rotating Rush Hour Repair Assistance
South Shore, NY - Driving at 55 mph, cruising from Rt. 111 in Islip (exit 45) to Rt. 12 (exit 53) in Patchogue, George Simon, New York State Highway Emergency Local Patrol (HELP) truck driver, looks "for stranded motorists and watches for his frequent fliers."
January 6, 2010
Albany, New York - New York State Department of Transportation (NYSDOT) Acting Commissioner Stanley Gee announced recently that, beginning on January 1, 2010, State Farm Insurance will sponsor the Highway Emergency Local Patrol (HELP) traveler assistance service.
December 21, 2009
Albany, NY - James White has been driving a HELP truck for more than 2 years now. . . One of 99 patrolling New York's interstate highway system, stopping to help drivers in need.
September 4, 2009
Road Rangers Back in High Gear, Just in Time
Florida - The economy is awful. No news there. But every once in a while, amid the tax increases, the shrinking paychecks and the snaking unemployment lines polluting this recession, comes a smart public spending decision that benefits everyone.
August 31, 2009
Night Owl Road Rangers Are Back on I-75 and I-95!
Fort Lauderdale, FL – The Florida Department of Transportation (FDOT) District Four announced today that the road service patrol and incident management program – Road Rangers – will resume night and weekend patrols after funding was restored for the valuable program.
August 31, 2009
24/7 Road Ranger Service Coming Back to Broward, Palm Beach Counties
South Florida - No need to worry about getting stranded at night on the interstates in Broward and Palm Beach counties. The Road Rangers are back to roaming I-95, I-75 and I-595 around the clock, seven days a week, befginning at 6 a.m. Tuesday.
August 13, 2009
State Gets Creative with HERO Truck Sponsorships
Atlanta, GA - This week, 22 signs announcing the Georgia Department of Transportation's Highway Emergency Response Operators (HERO) program were put up on highways around Atlanta.
June 15, 2009
Florida's Turnpike Says No Toll Hikes Until 2012
Florida's Turnpike brought in more than $635 million last year, collecting on average 95 cents from every motorist who dropped coins in the basket or whose electronic transponder beeped rolling through a toll plaza.
June 8, 2009
Cable Network to Spring for Bridge Tolls
Boston, MA - TNT, the cable TV channel created by Ted Turner, is picking up the tab for two hours of tollbooth fares for drivers coming into Boston this morning throguh the Tobin Memorial Bridge.
May 27, 2009
Travelers Marketing Announces a New Safety/Service Patrol Sponsorship
Atlanta, GA- Travelers Marketing has successfully completed the country's newest and largest Safety-Service Patrol Sponsorship/Partnership with the Georgia Department of Transportation (GDOT).
May 25, 2009
Atlanta, GA - State Farm Insurance Co. has signed a deal with the Georgia Department of Transportation to sponsor its Highway Emergency Response Operator, or HERO, units.
May 22, 2009
Governor Perdue, Georgia DOT and State Farm Insurance Unveil New Sponsorship Initiative
Atlanta, GA - Governor Sonny Perdue, Georgia transportation officials and the State Farm Insurance Co. today announced a new collaborative sponsorship designed to create a long-term, supplemental funding source for the Department's Highway Emergency Response Operator (HERO) program.
March 25, 2009
Road Ranger Program Gets a Lift to Help Stranded Drivers
Orlando, FL - The popular, but cash strapped, Road Ranger motorist-assistance program on Interstate 4 received some much-needed help Tuesday.
January 6, 2009
Promotion Gives Drivers Free Ride
An advertising campaign promising to make drivers thin left wallets a little plumper Monday.
January 5, 2009
Drivers can Enjoy Free Tolls, Free Weight-loss Book
Commuters will get a chance to drop some pounds and save a little money today when free tolls and a complimentary weight loss book will be offered at Wetumpka Emerald Mountain and Millbrook Montgomery Expressways from 6:30 a.m. to 10:30 a.m.
January 1, 2009
Free Tolls during peak periods on January 5, 2009 in Miami (FL), Chicago (IL), Philadelphia (PA), Montgomery/Selma (AL), and Topeka (KS) Traffic will flow more smoothly and commuters will be much happier January 5th when Sterling Publishing pays for tolls in five major markets, and encourages drivers to read Paul McKenna's I CAN MAKE YOU THIN and drop those unwanted pounds they put on over the holiday break.
December 18, 2008
Road Ranger Sponsorship Adds Service Vehicles in Broward and Palm Beach
Fort Lauderdale - Three additional Road Ranger service vehicles are being added to the southeast Florida interstate highways as the result of a new sponsorship by State Farm Insurance, Florida transportation officials announced today at a news conference in Fort Lauderdale.
December 18, 2008
State Farm Sponsoring Road Rangers for the Next Three Years
Fort Lauderdale, FL - Like a good neighbor, the Road Rangers are there. Starting today, they will be more of them roaming the interstates in Broward and Palm Beach counties thanks to State Farm.
December 8, 2008
State Farm sponsoring Road Rangers for the next three years
Fort Lauderdale - Like a good neighbor, the Road Rangers are there. Starting today, they will be more of them roaming the interstates in Broward and Palm Beach counties thanks to State Farm.
December 1, 2008
Orlando –Free Coffee Safety Breaks for travelers on the heaviest travel days during the upcoming Christmas and New Year's Holiday period are among the expanded motorist services being offered by Florida's Turnpike.
November 25, 2008
Orlando, FL - Florida's Turnpike Enterprise is once again offering the popular free Holiday Coffee Safety Breaks on the heaviest travel days during the upcoming Thanksgiving Holiday Weekend, starting on Wednesday, November 26.
September 5, 2008
Free Tolls during peak periods over Labor Day Weekend in Orlando, Philadelphia, Chicago and Atlanta Traffic flowed more smoothly over the Labor Day weekend, when TNT paid for tolls in four major markets and informed drivers to watch the network's debut primetime drama, Raising the Bar.
November 19, 1997
Maybe the Lines are Making People Hungry
Legal Sea Foods better get cooking. Two months ago, the Massachusetts Turnpike Authority started to print on toll receipts coupons that offered free chowder with an entree at the restaurant chain.